Below is date by date breakdown of our events plan. I have also analysed and created an events plan for elf with break downs for each date. 

Events Plan Analyses 

Plumb and Sons turned out to be a great success, the process was by no means a smooth ride. However as a company we will learn from this experience. We worked from out event plan and established responsibilities vert early one.  That was good. However as the process played out some people could have been better placed in other positions. For example Phoebe did not feel she was suited  to her role. This could be due to the fact bridge had not been formed for very long, therefore we weren’t entirely aware of both our individual and each others strengths. 

As project manager it was my responsibility to find a venue alongside the creative team. We used websites such as ‘hire space’ to look for a space which was accessible, cheap and had the ability for us to create a ‘spectacle’ in it. I feel like I should have been more hands on with the selection process as we only started to get the ball rolling when we decided to call venues directly and not waste time with emailing. I now know that this is the most effective way of getting in touch with people. However it was Kitty who found the old Butchers and it is fantastic. I formed a really good relationship with the owners and conducted two site visits, all of which happened in good time of the event. I am pleased as managed them productively as we were able to discuss the logistics of the event in terms of furniture being moved, audience capacity and  licensing, enabling us to be fully prepared for the event. The selection of the venue was a massive risk, it set us back initially four hundred pounds, however it was also the venue that shaped every part of the event, especially the atheistic of the marketing material. 

On sight visits we discussed a risk assessment with the owners of the venue and were able to acquire there copy of it, this was then adapted to the specifics of our event. Furthermore we looked at the licensing for bar staff and concluded that our bar would be run on a ‘suggested donation’ policy meaning we would not have to spend money on an a temporary alcohol license or a licensed Bar tender. Legal were efficient and thorough in there execution of this. Adding to this I think I worked well to insure the venue was payed for as I requested an initial invoice which included the deposit and final payment. This was done well in advance of the event on October 6th. This meant we had plenty of time to notify Finance of the amount that was due on November 26th. 

The design for the posters and flyers was really professional and in keeping with the event, however there was a period of confusion over the information that was displayed, this slowed down the process of sending invites out. furthermore as a group I feel like our biggest weakness was communication, especially in terms of marketing. Marketing originally looked at using ‘Evites’ by ‘Eventbrite’ and using paypal in order to transfer the money for ticket sales, but both these companies take a large percentage of each ticket that is sold. Therefore our profit would have been heavily effected. If we had communicated more efficiently we would have been able to find an alternative much faster, allowing us to begin promoting the show much earlier and  perhaps we wouldn't of been forced to push the show back by two weeks. I feel like this was partly my fault as the role of the project manager is to over see everything and make sure deadlines are being met. This is something that I can solve in future through organizing times, dates and rehearsals more thoroughly.   

The emails that were eventually sent, were not blind copied therefore recipients were bombarded with various accounts that appeared, making the invite feel less personal. This process indicates that we must refine our system for future events. Adding to this the poster which is shown in the invite was not clear enough, It did not indicate that this was a fundraiser. This meant our recipients were perhaps confused by the pricing on the event, However this was fixed through Gus’ brilliant twitter blasting, he contacted past and present brit students directly via social media, this created an online buzz which I believe resulted in large ticket sales. This is something we must continue to do as a company. 

Moreover the ordering of drinks was left slightly too late, this was over confusion of how to pay for the order. Norah compiled a list of all the things we would require to stock the bar, this was put onto our Facebook group and people gave suggestions. This all happened on November 8th, however the order was eventually placed on November 25th. One day before the event, this resulted in the order arriving right before our first performance. Despite the rushed order and delivery, the company we used were really great as they purchased back all un opened stock, furthermore they supplied ice buckets, ice and Tumblers free of charge. I think that this is a company we will use for future events as it is both efficient and cost effective. 

In conclusion the events success was a result of good team work, for our future events we must work to meet deadlines and communicate better between roles. Often people were taking responsibility for other peoples tasks. However this was our first event as a group and we are now all aware of one another’s strengths.